Justin Russell is a creative leader and brand builder with more than 20 years of experience launching franchises, growing audiences, and creating campaigns that spark conversation and shape culture. Throughout his career, he has led creative direction, campaign strategy, and brand development for some of entertainment's most recognizable properties, including Yellowstone, Dexter, South Park, USA Network's iconic Characters Welcome campaign, The Daily Show, the MTV Video Music Awards, Jersey Shore, and The Challenge.
Justin specializes in turning business objectives into bold creative ideas that grow audiences, strengthen brands, and generate lasting cultural impact. His work spans brand strategy, creative direction, franchise marketing, content development, and cross-platform storytelling across streaming, television, news, comedy, reality, and scripted entertainment.
He believes the strongest campaigns begin with a clear strategy, a bold creative idea, and a deep understanding of the audience they're built for. Whether launching a new series, revitalizing an iconic franchise, or building a brand platform from the ground up, Justin brings those principles together to create work that audiences remember.
Justin currently resides in New Jersey, with his wife, Marisa, their sons, Harris and Bruce and Mac. He enjoys writing about himself in the third person.