Creative leader.
Strategic thinker.
Brand builder.
Let’s tell a story together.
Justin Russell is a creative leader and brand builder with more than 20 years of experience launching franchises, growing audiences, and creating campaigns that spark conversation and shape culture.
Throughout his career, he has led creative direction, campaign strategy, and brand development for some of entertainment's most recognizable properties, including Yellowstone, Dexter, South Park, USA Network's iconic Characters Welcome campaign, The Daily Show, the MTV Video Music Awards, Jersey Shore, and The Challenge.
Justin specializes in turning business objectives into bold creative ideas that grow audiences, strengthen brands, and generate lasting cultural impact. His work spans brand strategy, creative direction, franchise marketing, content development, and cross-platform storytelling across streaming, television, news, comedy, reality, and scripted entertainment.
Work
Campaigns
From the building blocks of a brief all the way to in-the-world creative, here’s a look at some industry-leading campaigns.
Trailers
Got :60 to 2:30 to watch some award-winning trailers from some of the world’s biggest shows and franchises?